The people behind the system.
Two coaches, one standard. Over 20 years of combined experience across strength science, mental performance and esports, built to make performance repeatable, not lucky.

Hector Melendez

Seth Mik
Science over hype
Every protocol is backed by research and reps, not trends.
Custom, always
1:1 systems built for your goals, schedule and domain.
Built to last
We coach for the career, not the next tournament.
Work directly with Hector & Seth.
Book a free consultation and see how the Optima Standard applies to you.
Book a consultation
We came together with one mission in mind:
Our goal is bigger than winning games
To build better humans, develop true leaders, and raise the standard of what performance coaching should be.
Whether on the stage, in the server, or in life’s toughest crucibles Optima is where the ambitious come to transform, not conform.
Set the standard. Lead the pack. Change the game.
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Hector Melendez
Strength & Movement Specialist
B.S. in Sports Science | CSCS | USAW | FMS L1Hector possesses elite-level knowledge in physical development, strength training, and movement optimization. With a scientific foundation and coaching experience across various athletic populations, he helps you build a body that performs under pressure and sustains for the long haul.
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Seth Mik
Mental Performance & Leadership Coach
CNC | PT | Former Pro Player | Pro Coach (7+ yrs)A lifetime athlete and competitor in football, rugby, BJJ, and esports. Seth’s zone of genius is pressure management, mindset development, and turning players into leaders. He’s lived the grind, faced the spotlight, and now trains others to dominate it with clarity and confidence.